Firm Insights
If copyright law protects content. And trademark law protect brands. Then advertising law protects consumers. And unlike copyright and trademark law—which many business owners can avoid thinking about until something goes wrong—advertising law applies every single time you market your business. Before we layer in AI, it’s important to understand the baseline rules that already govern…
If copyrights protect content, trademarks protect brands. Trademarks cover the names, logos, slogans, and other identifiers that consumers associate with your goods or services. The goal of trademark law isn’t just to protect business owners—it’s also to protect consumers from being misled or confused about who they’re buying from. In that same vein, a…
Artificial intelligence (“AI”) is everywhere. Business owners are using it to draft website copy, design logos, brainstorm brand names, generate social media posts, and even create art and music. And while AI can be an incredible accelerator, it has also created a wave of misunderstandings about ownership and protection of the AI created material—particularly when…